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CALLING ALL BARTENDERS...

CALLING ALL BARTENDERS

GLOBAL TEQUILA LEADER, JOSE CUERVO IS ON THE HUNT FOR IRELAND’S BEST MARGARITA

GLOBAL TEQUILA LEADER, JOSE CUERVO IS ON THE HUNT FOR IRELAND’S BEST MARGARITA

ARE YOU READY FOR THE CUERVO CHALLENGE?

 

ARE YOU READY FOR THE CUERVO CHALLENGE?

ARE YOU READY FOR THE CUERVO CHALLENGE?

Shaken or stirred, sour or sweet, we’re challenging you to mix things up by creating a Cuervo Tradicional Silver margarita with a twist!

Jose Cuervo Tradicional Silver is authentic 100% blue agave tequila, made using the original recipe created by Jose Antonio de Cuervo more than 200 years ago, making it the perfect tequila for a sensational margarita.

A margarita by definition consists of TEQUILA + CITRUS + SWEETENER. Show us what your margaritas are made of using Jose Cuervo Tradicional Silver. The only limit is your imagination!

Entries will be judged online with extra points for keeping sustainability and the latest cocktail trends in mind.

The most impressive margaritas will be invited to compete at a live final in Dublin on the 24th March where finalists will compete to win the title of Ireland’s Best Margarita in front of a panel of expert judges.

THE PRIZE?

As well as being awarded the envied title of Cuervo’s Best Margarita in Ireland, the margarita champion will win an unforgettable trip to the home of Jose Cuervo in Tequila, Mexico.

During the trip, the winner will witness, first-hand, the production process of Jose Cuervo; from exploring the agave fields & learning how the tradition of the Jimador has been passed down generation to generation right through to distillation and maturation.

They will step back in time and walk down into the private family cellar, the only place in the world where Jose Cuervo Reserva de la Familia is finished and will savour a dram straight from the barrel!

See the full terms and conditions here.

Jose Cuero Silver Tequila

ABOUT LAST YEAR

LAST YEAR'S COMPETITION

Last year, Jose Cuervo created a stir all over Ireland by challenging bartenders to submit their own creative twist on the renowned margarita cocktail.

With some mindblowing results, we’ve decided to do it all again, check out the video to see why:

IRELAND’S BEST MARGARITA

Siobhán Darker, representing Nolita, triumphed with her creation Dublin Meets Mexico, her take on the classic margarita with a Granny Smith apple syrup, jalapeño infused lime juice with saline solution and orange bitters, shaken and finestrained into a nika nora glass, garnished with a dehydrated lime wheel.  Siobhán’s margarita perfectly encapsulates what the judges were looking for.  It celebrates traditional Mexican produce with the additions of jalapeño and limes, and a touch of crisp Irish apples making it, above all else, a great tasting margarita.

Siobhán Darker, representing Nolita, triumphed with her creation Dublin Meets Mexico, her take on the classic margarita with a Granny Smith apple syrup, jalapeño infused lime juice with saline solution and orange bitters, shaken and finestrained into a nika nora glass, garnished with a dehydrated lime wheel.  Siobhán’s margarita perfectly encapsulates what the judges were looking for.  It celebrates traditional Mexican produce with the additions of jalapeño and limes, and a touch of crisp Irish apples making it, above all else, a great tasting margarita.

THINK YOU'VE GOT WHAT IT TAKES?

THINK YOU'VE GOT WHAT IT TAKES?

Send us your own edgy twist on the classic margarita made with Jose Cuervo Tradicional Silver, 100% De Agave. We hope you can wow our judges so don’t forget to let us know what inspires you and the story behind your margarita masterpiece.

ABOUT JOSE CUERVO TEQUILA

Jose Cuervo is the number one selling tequila in the world. Cuervo has been producing tequila at La Rojeña distillery, the oldest active distillery in Latin America, for more than 200 years.

Jose Cuervo Tradicional Silver is authentic 100% blue agave tequila, made using the original recipe created by Jose Antonio de Cuervo, who founded the tequila category. Irresistibly refined, it is carefully bottled to conserve its flavour and finish.

MEET THE FAMILY

MEET THE FAMILY

Jose Cuervo range of tequilas

Cuervo Especial Silver

A true silver tequila, the master distillers at La Rojeña crafted this unique and balanced blend to bring out tones of agave, caramel, and fresh herbs.

Cuervo Especial Reposado

A smooth tequila with sweet, subtle agave notes and rested in oak for a minimum of two months, giving it a golden hue.

Cuervo Tradicional Silver

A well-structured silver tequila with core agave notes and warm intensity as well as a stellar smoothness, both sweet and refreshing. Best enjoyed in a margarita or simply try it as a Tradicional & Tonic.

Cuervo Especial Silver

A true silver tequila, the master distillers at La Rojeña crafted this unique and balanced blend to bring out tones of agave, caramel, and fresh herbs.

Cuervo Especial Reposado

A smooth tequila with sweet, subtle agave notes and rested in oak for a minimum of two months, giving it a golden hue.

Cuervo Tradicional Silver

A well-structured silver tequila with core agave notes and warm intensity as well as a stellar smoothness, both sweet and refreshing. Best enjoyed in a margarita or simply try it as a Tradicional & Tonic.

Cuervo Tradicional Reposado

100% blue agave tequila, rested in white oak barrels for at least two months, with a herbal aroma and black pepper kick in the finish.

Jose Cuervo Reserva de la Familia

The ultimate in luxury and exquisite tequila. An award-winning, 100% blue agave extra-añejo tequila, aged in French and American oak barrels for a minimum of three years!

THE MARGARITA

The quintessential Mexican cocktail, the margarita is believed to have been created sometime during the U.S. Prohibition (1920’s), yet many tales surround the creation of the popular cocktail. 

One of the more likely stories is that the margarita is based on an American cocktail –the Daisy. A daisy translated into Spanish is “margarita” and the cocktail consists of three simple elements; spirit, sweet and sour. 

Jose Cuervo started promoting the margarita as early as 1945 aiming to build morale after World War II with a campaign called “Margarita – more than just a girl’s name”.

Jose Cuervo has become synonymous with the margarita ever since and strives to inspire the trade to be innovative with this classic – allowing the margarita to grow from strength to strength.

Since the creation of the classic margarita, there have been several twists and variations, including the Tommy’s Margarita which was invented by Tequila legend Julio Bermejo at Tommy's Mexican Restaurant in San Francisco. The simple cocktail comprises of 100% agave tequila shaken with fresh lime and agave nectar, cutting out the need for sugar syrups, artificial sour mixes or fruit liqueurs – great taste doesn’t have to be complicated!

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OLI PERGL

Oli is the Tequila Educator for Jose Cuervo.

Having worked in a number of top bars in London, one of the cocktail capitals of the world, and spending time in the home of Jose Cuervo in Tequila, Mexico, Oli now travels all over the UK and Ireland educating bartenders and consumers on the world of tequila.

He knows a great margarita when he tastes one, so it’s only fitting that he’s the head judge.

On the subject of margaritas, Oli says; “The Margarita owes its character to tequila, which is the spirit that captures the heart and soul of Mexico, including its traditions, its magic, and its history. Tequila infuses the margarita with fun and intensity and gives it an edge over other cocktails and spirits. Being a versatile cocktail, I look forward to seeing some unique recipes unfold during the competition”